I'm Emily Underwood, most call me Em, and as the founder of Build Better Consulting, my team and I bring harmony to chaos; blending timeless business principles with cutting-edge AI to build sales and operations systems that actually scale. With my 8 years in sales, sales enablement, and business operations, I know how to build businesses from the inside out, and how to use today’s tools to make them hum.
Our logo is the Fibonacci sequence, a symbol of harmony in nature, because that’s how we approach business: intentional, structured, and built to last. We bridge the gap between brick-and-mortar and digital, between human connection and AI efficiency, between hustle, harmony, and heart.
We solve painful sales problems using AI because I haven’t been put on this earth to waste hours of our day on time-consuming and repetitive tasks that require zero brainpower and bring in peanuts as profits.
I’d say you haven’t either.
That’s why we leverage AI to help business owners of all walks of life and industries pull in multiple $1000s in extra sales, increase their profit margins, and save hundreds of hours of manual work.
We design systems that help you:
📞 Work leads faster and more consistently
🔍 Talk to better-qualified prospects
📈 Increase close rates and ROI
💸 Lower your cost to acquire a customer
⏳ Regain time and reduce decision fatigue
⚙️ Create operational flow from first contact to closed sale
We may be AI specialists, but our approach is far from robotic. We get under the hood of your business, identify the real breakdowns in your sales and operations, and design a solution tailored to help your team take your business to the next level as if they cloned themselves, without having to hire an entire second team.
👉 Ready to work smarter and sell easier? Book a strategy call and let’s build your system to scale.
Pull fresh sales from leads you’ve already paid for and haven’t bought, using conversational AI
Stop losing sales to competitors who are faster to the phone, by getting AI to work your leads 24/7
Stop 'Out of Hours' leads going unanswered and wasting time each morning on unqualified prospects with AI
Improve business credibility and customer opinion replying to reviews without spending man-hours using AI
Use AI to handle inbound calls to redirect leads, take information and book / rearrange appointments
Secure sales that would have otherwise been lost to the void by following up with users who left before purchasing
Find out if you can remove expensive bottlenecks and add a few extra zeros to your business account with AI. Book in a call here, so we can chat.
Access to basic AI features
Limited support via email
Perfect for individuals & small projects
5 AI-powered projects per month
Basic analytics and insights
Community forum support
Full suite of AI tools
Priority email support
Ideal for growing businesses
Unlimited AI projects
Advanced analytics and reports
Priority email and chat support
Advanced AI solutions
Dedicated account manager
Tailored for large-scale operations
Custom AI integrations
Team collaboration tools
Dedicated 24/7 support
If a picture is worth a thousand words, a demo is worth a thousand pictures. That’s why before you do anything, I want you to see AI in action. This demo gives a taster of how AI engages with customers in a natural way and bears the brunt of repetitive tasks, so you and your team don’t have to.
With AI freeing up valuable man-power and doing the work you’d “never get around to doing”, you can unlock new levels of ROI whilst focusing on the things you enjoy.
Our Database Reactivation bot helps businesses treat every lead like it’s their last. The bot takes all the people in a database who haven’t bought and strikes up a conversation with them via SMS.
Then next thing you know, they’re booking calls and you’re up $10K-$100K+ in sales.
Build Better Consulting
Make more sales & get better qualified leads.
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